A custom Shopify store, designed by the team behind your favorite themes

The4 has built Shopify themes used by 48,000+ merchants, rated 4.97 across 4,200+ reviews. Our Web Design service puts that same team to work on your store directly a custom, conversion-focused storefront built for your brand and your products, not a template you have to wrestle into shape.

You bring the brand and the products. We handle design, build, and launch.

Best for

• Merchants who want a distinctive store without hiring an in-house designer and developer
• Brands outgrowing a generic template and losing sales to a dated storefront
• Teams that want it built right once on Shopify OS 2.0, fast, and easy to edit afterwards

What’s included

• Custom homepage design aligned to your brand
• Up to 6 designed templates (home, collection, product, cart, about, contact)
• Mobile-first layout, optimized for conversion on every device
• Built on Shopify OS 2.0 with flexible sections and JSON templates
• Speed and Core Web Vitals optimization
• Basic on-page SEO setup (titles, meta, structured headings)
• 2 rounds of revisions
• Handover walkthrough so your team can edit confidently

What’s not included

• Paid apps or third-party subscriptions (we recommend, you own the accounts)
• Product photography and copywriting (we can quote separately)
• Ongoing marketing or ad management
• Custom backend or app development beyond storefront scope

How it works

1. Brief and quote You share your brand, products, and goals. We confirm scope and a fixed price.
2. Design We design your key templates and review them with you.
3. Build We develop the approved design on Shopify OS 2.0.
4. Revisions Two rounds to get the details right.
5. Launch and handover We go live and walk your team through editing it.

Turnaround: typically 24 weeks depending on scope, confirmed before we start.

Why The4

• The studio behind themes trusted by 48,000+ merchants worldwide
• 4.97 support rating across 4,200+ reviews
• 7 years building exclusively for Shopify
• We build on the same standards Shopify’s own Theme Store review requires

Frequently asked questions

How much does it cost?
Web Design projects start at $500. Final price depends on the number of templates and the complexity of your design confirmed in writing before any work begins.

Do I need to buy a The4 theme as well?
No. We can design on a The4 theme or build custom. We recommend the most cost-effective base for your scope.

What do you need from me to start?
Your brand assets (logo, colors, fonts if any), product list, and examples of stores you like. We guide you through the rest.

Can you work with my existing store?
Yes. We can redesign an existing store or build a new one. We review your current setup first.

What happens after launch?
Your team gets a handover walkthrough. Post-launch support and changes can be quoted separately whenever you need them.